Sally founded Matrikas in 2019 after seeing the need for vetted referrals and brands in the perinatal space.

While contacting other fertility, pregnancy, and postpartum specialists, it quickly became evident that everyone longed for trusted referrals and community building.

What began as a happy hour became a thriving community of trusted brands and practitioners throughout the U.S., in-person and virtual meetups, and educational events open to the public.