Trust Is the Business: Referrals and Relationships
with Sally Hayes of Matrikas and Jo Kirby of Evelyn & Bloom
Monday October 26th
1pm EDT/1700 GMT
Here’s the truth nobody puts in a marketing course: families don’t hire the provider with the best ads. They hire the one someone they trust told them about.
Sally built Matrikas on that truth after 20+ years in prenatal and postpartum massage, where provider relationships (not paid ads) kept her booked. Jo built Evelyn & Bloom on it too, placing nannies and maternity nurses with families in London and Mallorca, a world where one bad recommendation can end a reputation and one great one can carry it for years.
Two founders, two countries, one conversation about what actually works:
Why trust is the thing families are really buying, whatever service you offer.
How to build a referral network that sends you clients without feeling salesy.
What makes another provider comfortable putting their name behind yours.
Open to everyone in the fertility, pregnancy, and postpartum world. Bring a colleague you’d refer to in a heartbeat.
Register in advance for this meeting:
https://www.evelynandbloomconnect.com/register